Business innovation is critical for a company's long-term viability, particularly in the food and beverage industry (F&B). Because, in general, innovation can improve the quality of products or services offered, increase market share, and improve operational efficiency, all of which are important factors in achieving success in the food and beverage industry.

Wickedpies is one example of how important innovation in F&B industry. A brand that sells pies with unusual fillings has grown rapidly and now has many outlets in several cities throughout Indonesia.

Wicked Pies, South Jakarta

Indonesians are more likely to be familiar with milk pie or fruit pie. Because this type of pie is popular in Indonesia.

Wicked Pies, on the other hand, distinguishes itself from other brands through its menu offerings. Wicked Pies sells pies with unusual fillings like beef, chicken, and mushrooms.

Furthermore, the pies are made by experienced chefs, and the ingredients are made from premium ingredients, so the taste is unrivaled.

Wicked Pies, South Jakarta

This innovation makes Wicked Pies an appealing option for customers who want to try something different than their typical pie. This may make this brand a good choice for customers who enjoy delicious pies.

This innovation has also made Wicked Pies a brand that many people want, so sales of this brand have skyrocketed. Wicked Pies innovates not only on the menu, but also in its business processes.

This brand provides online ordering through WhatsApp, Shopee, Tokopedia, or Gofood. This innovation increases the number of buyers and sales by making Wicked Pie more accessible to consumers.

Wicked Pies, South Jakarta

FIFTWIN also assisted Wicked Pies in developing a brand image that is youthful in spirit, trustworthy, energetic, and vibrant. This can be seen as a result of a project collaboration between FIFTWIN and Wicked Pies.

Where the project is a project to build several Wicked Pies outlets that correspond to their brand image. In this case, FIFTWIN has also aided Wicked Pies in spreading a positive image and making it an appealing choice for consumers.

In essence, Wickedpies succeed in increasing sales and make itself different from other pie brands in the F&B industry is dependent on innovation. Wicked Pies' unique and diverse menu innovations, as well as innovations in business processes, have made this brand an appealing choice for consumers and enabled them to increase sales of their pie products by prioritizing customer-centricity and working with reliable companies.

Content Writer: Ansanul Hamdi